Theatre fundraising campaign

Theatres Trust is working with Crowdfunder on a campaign to raise money for theatres across the UK.

Numerous theatres are already using Crowdfunder with brilliant results, for example, Theatre Royal Winchester has raised over £87k, The Octagon in Bolton has raised nearly £50k and Leatherhead Theatre has exceeded its £35k target. As you can see with these examples, the platform enables you to sell rewards (e.g. a backstage tour) out to your supporter base in return for donations. You can also encourage supporters to make their own fundraising pages and your theatre may even be eligible for additional match-funding.

Crowdfunder has also been working with Music Venues Trust on its hugely successful Save Our Venues campaign, which has raised more than £2.5m and helped over 220 venues raise the money they need to survive the pandemic. Save Our Theatres would work in a similar way.

Each participating theatre would have its own dedicated crowdfunding page, but it would also benefit from being part of a wider campaign, giving it more exposure. Each theatre sets its own target, timeframe and decides  what it is raising money for. 

Save Our Theatres will be supported by a national press and social media campaign, with Theatres Trust and Crowdfunder helping theatres to get the most out of the opportunity. Crowdfunder will also provide free coaching and fundraising advice to help you tap into your networks and work with your crowd to raise the money you need. The more theatres involved in the campaign, the more publicity it will get and the more effective it will be. 

We will launch Save Our Theatres on Tuesday 8 September. You can set your individual campaign to go live before or after this date to suit your needs, but it would be more impactful if we have more theatres live on 8 September.

It can run alongside any existing fundraising campaigns you have – the best way to do this will be decided in the set-up stage.

Crowdfunder has waived all its fees and is covering transaction fees for theatres who have been impacted by Covid-19. Crowdfunder covers its costs from voluntary ‘tips’ on top of donations rather than taking a percentage from the donation or charging admin costs. So 100% of what you raise will go to you when you need it most. 

The initial set-up has been designed to be as simple as possible so it won’t take too much time as we realise many organisations are operating with greatly reduced teams. Crowdfunder has kindly created a template project for you to follow - register your theatre with Crowdfunder. It is important to set up your campaign using this link so it will show on the overall campaign page.

Crowdfunder hosted a webinar about the campaign - rewatch it here. You can also do a free interactive course to learn more about Crowdfunder.

If you are already using Crowdfunder, but would like to be part of this campaign as well, get in touch and we can decide the best way to integrate your campaigns.

If you have any other questions, please contact Justine Harvey justine.harvey@theatrestrust.org.uk